Home Renovation & Carpentry Website
Red Canoe Renovations
Lance had already built a name for himself through word-of-mouth and quality renovations—but in today’s world, a strong digital presence is just as essential as solid framing. Even with a thriving business, he knew they needed to showcase their skills and portfolio online to help potential clients learn more about their services and get in touch with them easily.
Strategic Goals
This project focused on laying the groundwork for a strong, consistent brand across both online and offline channels:
- Create a distinctive logo to build brand recognition
- Design a clean, professional website that’s easy to navigate
- Align visuals and messaging across Instagram and Facebook
- Keep it simple and elegant—just like their renovation work
Project Highlights
We began by developing a visual identity, starting with a custom logo that reflects both the business and the story behind it. Lance grew up in Ontario’s beautiful Muskoka region—fondly known as cottage country. The brand colours was inspired and pays homage to both the country and the client’s roots.
From there, we created a branded website that served as both a digital brochure and a portfolio—showcasing high-quality renovation work, service details, and contact info in a way that’s accessible, organized, and easy to update.
The site conveyed the client’s professionalism and clean aesthetic but was also designed to match the tone and feel of the client’s work: modern, beautiful, and built to last.
I absolutely love the logo, I love that we went against my instincts and kept it simple. You made the process easy and are an absolute pleasure to work with. We will definitely be working together in the future. So I will be in touch soon… thank you again for being awesome.
From Renovate to Elevate to Celebrate!
By starting with the essentials—a strong visual identity and a clean, well-organized website—Red Canoe Renovations now has a solid foundation to grow their brand online. The new site not only reflects the quality of their craftsmanship but also makes it easier for potential clients to learn about their services, view past projects, and reach out with confidence.
When your digital presence works as hard as you do, it’s something worth celebrating.