Marketing Automation

Why use Marketing Automation?

When you automate repetitive email communication and website actions, you eliminate routine tasks and increase productivity with powerful marketing automation tools such as MailChimp. Using Marketing Automation means you can:

Getting in front of your audience 24/7…

Staying visible…

Sending focused communications based on your audience’s actions…

Engaging your audience consistently, and ultimately…

Make more sales!

Email marketing support

Template & Sequences

Let us help take the stress of learning a new system so you can start your first email marketing campaign immediately. We will design a beautiful template on which you can build your email sequences around.

WE CAN ASSIST WITH...

• Template design for a newsletter, transactional, or promotional emails

• Set up welcome and nurture sequences

• Guide you on following email best practices

• Customize a plan for you to get your email marketing off the ground

Email database and list management

Database and List Management

We are here to help take away the anxiety that you may feel when working with new software or technology. We can get you on your email marketing way with MailChimp.

WE CAN ASSIST WITH...

• Getting started on your list building

• Creating your account and subscriber list

• Setting up your database and mailing list

• Creating your subscriber opt-in or sign-up forms

Subscribe newsletter

Email Integrations

Unsure of how to create your opt-in or landing pages so they integrate with your email marketing platform? We can assist you with the integrations and technical details of connecting your website and your mailing list.

WE CAN ASSIST WITH...

• Designing your subscriber opt-in or newsletter sign-up forms

• Designing your landing pages

• Integrating the opt-in automation through MailChimp with your website

Compliance and Privacy

With email being one of the most effective marketing channels today, there are many tools that are widely available that allow us to utilize this marketing strategy. Understanding email guidelines and regulations is important. It is simply best practice and highly recommended.

Create your email marketing plan

Let us help you build engaging online campaigns so you can stay connected to your customers. We develop email marketing communications to maximize the impact on your customers or audience. Your templates will be responsive so your emails will look great online and on all touch devices. Ready to get started?

Email Marketing Support

If your email marketing system is sitting idle because you just don’t have the time to manage your email communications, we will gladly help support you in these tasks.

We offer maintenance and support plans that align with your workflow and needs. Whether you need help creating and sending out emails and newsletters or setting up scheduled sequences, we can assist.

Email Marketing support
Email template design

Template Design

We would love to help you create a template that resonates with you and your audience. Tell us your wish list and we will help you achieve it. Whether it is a newsletter or promotion, we will create an email that engages your audience.

Email Opt-In

An email opt-in is an invitation to your website visitors to sign up for your email list! Building an email list is an essential strategy all smart marketers use to connect with their customers and build their brands. Want to get started? Why not subscribe to my email list so you can see how this process works?

Subscribe email
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Thanks for all your help on my email newsletter. Truly appreciate it and I’m really happy with the outcome. I’m very satisfied with your services and find you very easy to work with. Very approachable, informative, and provide great feedback and ideas to my vision. Keep up the great work.

Lori Theriault

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Frequently Asked Questions

What is CASL?

CASL is Canada’s anti-spam legislation. This law “protects consumers and businesses from the misuse of digital technology, including spam and other electronic threats. It also aims to help businesses stay competitive in a global, digital marketplace.” Read more about CASL here. Protect your business by ensuring you are in compliance with it’s rules and regulations when sending out any electronic commercial messages.

What is CAN-SPAM?
CAN-SPAM is an acronym for Controlling the Assault of Non-Solicited Pornography And Marketing. This law was passed in 2003 and establishes “the rules for commercial email and commercial messages, gives recipients the right to have a business stop emailing them, and outlines the penalties incurred for those who violate the law” [Hubspot]. To read more about whether you are in compliance of this law, click here.
What is the GDPR?
GDPR is Europe’s new data privacy and security law. “It is the toughest privacy and security law in the world. Though it was drafted and passed by the European Union (EU), it imposes obligations onto organizations anywhere, so long as they target or collect data related to people in the EU. The regulation was put into effect on May 25, 2018. The GDPR will levy harsh fines against those who violate its privacy and security standards”. If you serve an audience in the EU, you will need to be sure you are in compliance before sending and collecting data on people in the EU. Click here to read more.
How do I get started with email marketing?

The first things you will need to think about or consider is your goals. What do you hope to achieve with email marketing? Establish your goals then you can start building your email list. We can help you get started in implementing this cost-effective and powerful marketing strategy.