Glossary of Terms for Email Compliance

Glossary of Terms for Email Compliance

To help you understand the terms commonly used when discussing SPAM and email marketing, we have compiled a glossary for your easy reference.

Always, be sure to know the rules and regulations before sending out commercial messages. Read more about email best practices.

Blacklist

This is a list of IP addresses & domains of senders that have been listed as known sources of spam.

Bulk folder

Commonly referred to also as Junk or Spam folder in some email clients.

CASL

Canadian Anti-Spam Legislation establishes provisions and standards for all commercial electronic messages, including email, SMS, voice, IMs, and social media in Canada. Please check your country’s own Spam laws or review Aweber’s article on Meet the Anti-Spam Laws From Around the World.

Compliance

This is the adherence to email laws and delivery best practices.

Consent

This is the permission an email recipient gives for a sender to contact them via email. In express consent, the subscriber clearly opts in to receive your emails. In implied consent, you have a relationship with the email recipient but they have not explicitly signed up or opted in to receive your emails. This could be the case if you have purchased from this business in the past.

Email Service Provider (ESP)

A company that sends email on behalf of their clients

From Line

This is line that Indicates the sender of an email. Typically comprised of a Friendly From Address and a Friendly From Name, which is usually the sender’s or company’s name.

Phishing

This is a form of identity theft in which a scammer uses an authentic looking email to trick recipients into giving out sensitive personal information, such as credit-card or bank account numbers, Social Insurance numbers and other personal identifiable information (PII).

Safe Sender List

Email recipients (in most email clients) have the option to mark senders as Safe Senders, a practice also known as whitelisting. If your sending domain is on someone’s Safe Senders list, your emails will usually reach the recipient unimpeded.

Sender

This is a generic term that refers to any company sending email to a large number of subscribers.

Spam

Spam is unsolicited email and should be avoided.

Spam Filter

A mechanism used to identify spam email and keep it out of the recipient’s inbox.

Subscribe

The process of joining a mailing list, either through an email command, by filling out a web form, or offline by filling out a form or requesting to be added verbally

Subscriber

 The person who has specifically requested to join a mailing list.

Unsubscribe

By law, every commercial email must offer the recipient the choice to no longer receive email messages or other communications. This is one of the most important requirements of compliance.

Leave a Reply

Your email address will not be published. Required fields are marked *