Many clients or potential clients that inquire about web design or development services often ask me what options are best if they would like to create a web presence. This can be a challenging question to answer. Without knowing the user’s skills set or comfort-level with technology, for one thing, it is difficult to say one way or another what they should choose. Some might sway towards reputation or the popularity of the tool while others might come to a decision that is a little more rational or logical based on other important factors such as ease of use or flexibility and functionality of the platform. Other times it could really be the bells and whistles that attract. Popularity oftentimes seems to win but it is good to take an objective and critical look and ensure the website builder you choose meets your specific needs.
I created a comparison table or “cheat sheet”, if you will, while conducting my own research for my personal reference but ultimately, decided a quick-reference visual guide is often most useful when you need a quick snapshot of the best and mediocre (I don’t use “bad” as they are all extremely good!) of the website builder applications. This infographic was triggered by a great article I came across during my search (yay SEO!) titled “Squarespace vs. Wix vs. Weebly vs. WordPress: Which is the Best? This post answered many of the questions my clients and I often ask ourselves and so I set forth to create this infographic, summarized, and based on the author’s critical look at the differences of these four very commonly-used platforms.
While all the 4 website builders discussed in the article are excellent in getting you up-and-running relatively quickly, you should consider their strengths and weaknesses before making your final decision. If SEO is going to be a major component in your marketing strategy and goals or, if ecommerce is high on your “Need” list, then choose wisely. You really don’t want to doing your Happy Dance as you are about to hit the Launch button to your website only to discover your site falls short of what you had expected it to accomplish.
After reading this article and viewing the infographic I am certain that you will be able to come to a decision on what is best for you and your business as you start to create a web presence for yourself. The question, then is not which is the best web building tool, but rather which is the best or right platform for you; the one that meets both your immediate and long-term needs and strategic goals.