Canada’s Anti-Spam Legislation (CASL) has a reputation for being one of the world’s strictest anti-spam laws around. Designed not only to protect Canadians from unsolicited Commercial Electronic Messages (CEMs) but also to ensure that businesses can remain competitive it the marketplace. Every business that uses electronic channels to promote or market products or services has a responsibility to understand and comply with Canada’s anti-spam law. This also applies to promotion of your own company or organization as well.
CASL was passed by the Canadian Radio-television and Telecommunications Commission (CRTC) in December 2010 and compliance with this legislation was gradually phased in beginning July 2014. This affected all commercial emails sent to consumers. Well, this summer on July 1, 2017, the time has arrived when the complete implementation of this law will be realized and signals the final phase of the anti-spam law.
Be aware that while this is a Canadian law, it also applies to all senders of CEMs to recipients who are based in Canada. Everyone should be aware of how this affects them whether you are the sender or the recipient of electronic messages. It wouldn’t hurt to (re-)familiarize yourself with this legislation and here is a great article to start with as it summarizes CASL as it has evolved and where it is today. Litmus is passionate about email (just as we are) and always provides great industry news and insight as it relates to emails so take the time to be prepared and informed.
CASL Debunked: Everything You Need to Know About Canada’s Anti-Spam Law in 2017 also outlines 2 important changes affecting email marketers. Or, visit Canada’s Anti-Spam Legislation website for everything you need to know about this law.